Valerie has also always been somewhat of a visionary, embracing new technology and always seeking a challenge. When Avid first came on the scene in 1991, introducing a whole new approach to the editing process, she became a beta tester for the company. She quickly adapted to the non-linear approach and found it offered endless new possibilities.
In 2010, Valerie chose to apply her skills in the world of internet marketing proving once again that she understood market trends and the need to be relevant in that space. She experienced great success crafting powerful sales and training videos and switched much of her attention to that world.
When Covid changed the professional landscape in 2020 Valerie responded by launching a coaching program and video production company for fitness and wellness professionals. A fitness and nutrition coach herself since closing her editing company, Valerie personally understands the unique nature of this world and knows how to create meaningful connections with her clients through well crafted videos, be they for live streaming or on-demand consumption.